Methodology & Metrics

Scientific validation framework with statistical rigor and investor-grade reporting

Metrics Definitions

Standardized, comparable metrics that translate user behavior into investment signals

CrownScore

Scale: 0–100

Retention 40% + Task Success 30% + UX Severity 30%

Composite validation metric combining behavioral and qualitative signals

Task Success Rate

Scale: 0–100%

% of testers completing task correctly

Measures usability and flow effectiveness

Retention Lift

Scale: D1/D7

% change in retention between rounds

Tracks improvement in user engagement over validation cycles

Crash Rate

Scale: Per 1K

Incidents per 1,000 sessions

Technical stability and reliability indicator

Funnel Conversion

Scale: Signup → Onboarding → Paid

% moving between key steps

Measures conversion effectiveness across critical user journeys

Sampling & Statistical Power

We recommend minimum sample sizes based on validation goals to ensure statistical significance and reliable insights.

Functional Checks50 testers

Core flow validation and bug identification

Retention & Segmentation100–200 testers

Cohort analysis and behavioral patterns

Market Validation200–500+ testers

Distribution simulation and investor signals

Statistical Rigor: We compute confidence intervals for behavioral metrics and annotate results with statistical significance levels.

Heatmap & Session Logic

Advanced behavioral analytics combining session replays, interaction patterns, and event telemetry to identify optimization opportunities.

Session Replays

Full user journey recordings with interaction timeline

Click Maps

Aggregated click patterns and interaction hotspots

Scroll Depth Analysis

Content engagement and attention metrics

Time-on-Task

Task completion efficiency and friction points

Drop-off Identification: Event telemetry combined with session data pinpoints exact moments where users abandon flows.

Investor-Grade Reporting

All metrics are presented with confidence intervals, statistical significance annotations, and comparative benchmarks. Reports include executive summaries, KPI dashboards, and evidence attachments suitable for due diligence.

Executive SummaryKPI DashboardsEvidence AttachmentsComparative Benchmarks
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